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Brand Manager / Branding Manager / BM

Keywords / Skills : Brand Manager, Brand Management, Advertising, Promotion, Branding, Launch, Event Manager, Event Management

4 - 9 years
Posted: 2017-09-13

Industry
FMCG
Retailing
Function
Marketing & Communications
Role
Events/ Promotions Manager
Product Executive
Product Manager/ Product Head
Education
Any graduate
Salary
5.00 - 7.00 lacs
Posted On
13th Sep 2017
Job Description

Responsibilities
:-

Analyze how our brand is positioned in the market and crystallize targeted consumers insights

Take brand ownership and provide the vision, mission, goals and strategies to match up to

Translate brand strategies into brand plans, brand positioning and go-to-market strategies

Lead creative development and create motivating stimulus to get targeted population to “take action”

Establish performance specifications, cost and price parameters, market applications and sales estimates

Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

Coach the team and get the best from everyone

Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues

Oversee marketing and advertising activities to ensure consistency with product line strategy

Monitor product distribution and consumer reactions

Anticipate bottlenecks

Brainstorm new and innovative growth strategies

Align the company around the brand’s direction, choices and tactics

Co-ordination with agency for Brand Strategy
, Brand health check
,Product design and Art works

New Product design and launch



About Company

visit us at http://www.saraiwwalaa.com/
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