Keyskills: Primary responsibilities Analyst & Advisory Relationship (Influencer Marketing) Analyst Relationship Management, Competitive Report participation and submission, Strategic Advisory Sessions, Analyst Inquiry, Analyst Briefings Advisory Relationship Management & Communication Market Planning & Analysis Market Segmentation, Opportunity Analysis, Voice of the Customer, Competitive Analysis. Conduct Market Research, understand buying behavior, product composition. Conduct periodic product analysis and optimize as needed. Core Competency Identification & Brand & Positioning Positioning & Messaging Value Proposition DevelopmentCreate high-impact internal and customer-facing materials that clearly communicate the value and unique advantage of our services / Solutions Develop vertical-specific content and materials to better reach target industries and partner-specific materials Go-to-Market Field Marketing Programs - Define the field marketing programs - trade shows, drive promotions, webcasts, websites, and direct mail. Thought Leadership Create Point-of-view papers Public/Analyst Relations Digital Marketing Blogs, Social media, Website development and traffic analysis Collateral Video, high quality designed brochures, videos, scenarios, story boarding Customer Relationship Account-Based Marketing Develop and manage customer marketing/reference materials including case studies, customer videos, and customer profiles Marketing ROI Develop and track budgets. Measure success of various marketing campaigns. Drive profitable sales, brand growth and loyalty for a number of solution marketing areas Help achieve product business objectives and revenue goals. Requirements include: 7 or more years of software/services product marketing experience Good know knowledge of Cybersecurity & Risk Services market preferred Excellent verbal and written presentation skills Excellent interpersonal skills, with a proven track record of establishing credibility with key customers, prospects and business partners, sales, customer support and development Experience in developing effective and creative product marketing collateral, such as Web content, data sheets, and white papers A deep understanding of the enterprise Information Technology services market Engg + MBA from a premier B-School Wipro is an Equal Employment Opportunity employer and makes all
Summary: In this role you will handle end to end marketing responsibilities and define the key service line positioning of Cybersecurity & Risk Services (CRS) and drive the go-to-market plan to meet busine..
Bengaluru / Bangalore