Business & Management Course

Executive Program in Sales and Marketing

Course Type: Certification | Study Mode: Online
Keywords: Executive Program in Sales and Marketing
Course Provider:
Indian Institute of Management Calcutta
Course Detail
Introduction
The Program is specially designed for individuals wishing to pursue a career in Sales & Marketing. The program provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner. The Program would help participants in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to grow in the market and will also focus on ‘cutting edge’ issues concerning sales and marketing practices including brand, services, distribution channel management and people management issues. The program faculty will focus on synergy between in-field practice and in-class learning. The program would also provide opportunities for specialized focus on Sales Management for Pharmaceutical, Banking and Financial services, FMCG Industries along with Industrial Sales.
 
Curriculum Overview
The program will help the participant to:
 
Understand & identify the challenges in today’s market place
Understand the Conceptual frameworks in sales and marketing
 
Other Information

Eligibility: Min 2 years of work experience and  min. 50% in Graduation

Duration: 12 Months